For individuals or companies with a ground breaking new product idea.
The Profit Navigator Method
The
Profit Navigator Method
Turns your product idea into a life-changing profit source, without sacrificing quality, losing control, or exceeding the budget.
It’s true…
There’s a new and different way to develop and commercialise a new product idea, without sacrificing quality, losing control, or exceeding the budget.
It’s called The “Profit Navigator Method”.
And it’s very different from all the methodologies you’re likely familiar with in engineering, sales, marketing, production, logistics, etc…
because…
Unlike typical startup ventures where you “go with what you know” or hire experts to advise you in their specialist fields, (and you cross your fingers that the whole thing works).
The new method puts your knowledge and passion first, with a cohesive strategic plan for a life-changing profit source, that’s customised with you, (not for you), to help navigate you through unchartered waters, protecting your finances and maximising your return.
As you’ll see…
This method extracts your knowledge and passion into a unique, customised winning strategy and dashboard management system, that alleviates the worry that you might spend all this money for no return.
And instead of going it alone into the unknown or being led in different directions by a team of narrowly focused specialists, you can build a team and keep them on the path to your success using our proven navigation method.
Not only that, instead of a stream of unexpected and expensive obstacles, you will be personally mentored through all the pitfalls in advance and have a management dashboard to check at any time how they are all being planned for. And keep control of costs.
And all this happens…
Without spending hours each day mired in detail, worrying about why it’s taking so long, with an endless stream of unexpected problems and bills.
(The way most new product ventures fail)
Fact is, it’s simple to develop a product using this method and is EASIER to monetize than by going it alone or having faith that a top-level winning strategy will materialise from a team of narrowly focused experts.
So, you don’t have to wonder or worry whether you’ll be able to turn your idea into a killer product that your customers adore… regardless of whether you’re new to product development, sales and marketing, or have never manufactured and distributed a product before or even run your own business!
And best of all…
You can go from a blank page to a step by step plan for a life-changing profit source, in as little as two weeks, free of charge.
So, if you want to turn your idea and passion into a fulfilling, life changing profit source, that’s customised for your skills, timing and finances, you want to pay close attention to what I’m about to share with you.
Bronte Eckermann
I’ve dedicated over 30 years to helping people all around the world bring their products to life.
I conceived and developed The Zing Flashing Cricket Wicket System.
Turning seed funding into a product adored by over 1.8 billion people.
This was a direct result of working with entrepreneurs for 30 years, watching why some win, and others fail. A new venture has many moving parts. But the secret is how beautifully and cunningly the machine runs when all the parts come together.
“Build it and they will come” is a terrible strategy.
In that time, I’ve witnessed so many entrepreneurs develop simple, sustainable businesses around a product idea they love – while making a great living doing it.
I’ve seen dreams of dramatic income growth, increased impact, and pursuit of excellence with a work-life balance become realities.
Today, I’d like to share my system, that’s the most effective one I know for people to design and commercialise an idea, fund it and navigate the significant obstacles between idea and real life killer product.
Let me show you exactly how The Profit Navigator Method works and more importantly, how you can use it to bring your idea rapidly to life and scale.
There are 4 essential components that make The Profit Navigator Method so different – and frankly – the fastest and most effective way to turn a great idea into reality and a life-changing profit source.
1. Risk prone development is now simple and manageable.
Look: Turning your idea into a full-blown product development program is daunting and intimidating for any prospective entrepreneur. Especially when approached by traditional means.
This is where The Profit Navigator Method empowers you.
Because, instead of relying on the old approaches of “go slow and learn as you go” or “go big and hire narrowly focused experts”, The Profit Navigator Method mentors you through a simplified strategic planning process called Knowledge to Roadmap.
Using specific prompts and easy to fill in questionnaires, Knowledge to Roadmap extracts your knowledge, skills and passion and we personally mentor you to organize everything into the perfect steps and strategy to align with your unique circumstances to get maximum results…
Once your system (we call it your Unique Strategic Roadmap) is in place…
It effectively removes your worries about depleting funds, sacrificing product quality and losing control.
So, you can build a team that’s aligned with your strategy who can meet your goals, even when you’re busy on other things, out sick, or spending time with family.
And instead of finding out if your venture succeeds after the money’s gone, you’ll have a winning strategy up front, that’s tested at each stage, so you can commit money in small amounts based on evidence.
The new way, we start with a winning strategy and test it.
The old way, you find out at the end if your plans come together into a winning strategy when the money’s gone!
Because a plan is not a strategy.
A plan just ensures you’ll pay for a list of expensive things to get done.
A strategy is how and why all the elements cunningly come together for a win at minimum financial risk.
Now, obviously, this is wildly different than the typical approach where entrepreneurs go it alone or get led in different directions by narrowly focused specialists.
You see, now, you won’t have to worry about whether you’ve properly identified and organized all the knowledge you need, into a strategy for success.
Because Knowledge to Roadmap does the knowledge harvesting for you, applying our mentorship and continued personalised attention and support throughout your whole journey.
Not only that, your Unique Strategic Roadmap comes with a simple Dashboard Management System, which does the hard work with your team, providing them with guidance and you with a dashboard view of progress in all areas and project finances. Allowing you to focus your time at the top level where you’re needed.
Sound good?
And this is just the beginning of why The Profit Navigation Method works, and is the most effective way I know to turn a great idea into a life-changing profit source.
Because…
2. We will explore and create a winning commercial engine.
Unlike typical startup ventures, The Profit Navigator Method does not rely on fully launching your product to find out if you win or lose.
Typically, there’s plans for product design, marketing, finance, distribution, scaling etc.
But if any part doesn’t mesh, the whole commercial engine seizes up. It’s expensive to fix, you have limited funds, and everyone has a different solution, pulling you in every direction.
Sadly, many entrepreneurs get sucked into a sunk cost vortex. Piling good money after bad, putting tremendous stress on them and their family.
That’s why we designed The Profit Navigator Method.
In fact…
It explores multiple concepts in each area of the venture at this early stage, and tests all the parts together to find evidence of a winning go to market strategy. Which we call, your Winning Commercial Engine.
Which means…
You can see up front, exactly how a premium product design affects R&D and production costs, pricing, marketing, sales volume, technical and financial risk. You can test assumptions of what the market really responds to. The no frills version may be what they want to buy.
We use several market testing techniques that give a better indication of market sentiment than traditional focus groups, which can yield very detailed feedback while being fundamentally inaccurate!
The product designs and the feasibility research can be rapidly turned into an investor deck and a costed business plan to expertly secure an Angel Investor. A good angel investor provides more than just money.
So, you can fund development in stages, based on evidence and increasing levels of confidence at each point of your journey, separating you from the worry and the technical and financial risk, without losing control.
Plus…
3. We protoype and rigorously test the commercial engine.
The first thing your customer wants to know is:
“Does this product do what’s promised, or will I regret buying it?”
They want to know that your product is priced well, is easy to use, performs beautifully and is safe and durable.
And we want them to tell the world about it!
That’s easy to promise but nontrivial to deliver.
Miss a target and you get buyer’s remorse, failure to convince the market or a product that’s barely profitable. None of which scale.
Imagine negative product reviews from thousands of customers, or weekly marketing spend yielding consistently poor conversion rates and a business treading water.
Sometimes the product might fail under repeated use or extreme temperature.
Or can simply be your product design and branding experts putting their creative sensibilities ahead of what actually resonates with your customers.
That’s why The Profit Navigator Method tests the whole product design and commercialisation engine with a systematic multi point test plan as all the parts are developed and prototyped and brought together for the first time.
We call it “Commercial Engine Testing”.
And instead of pushing ahead with optimism, every aspect is tested at prototype level while maintaining confidentiality and IP security.
There are many tests depending on your product, such as accelerated life testing, extreme temperature, electrical safety, electromagnetic compatibility (EMC), UV, compliance testing. We review the design for manufacture and assembly (DFMA) and Failure Mode Effects Analysis (FMEA).
Pricing and marketing assets are tested for conversion rate against your audiences, using a range of techniques, like AB testing, landing pages, automated marketing systems, one on one market testing.
The financial costs for manufacture and implementation are all updated and confirmed and checked against the financial plan.
And all these tests are identified back in your Unique Strategic Roadmap with a simple Dashboard Management System, so you and your team always have clarity on what needs to be done.
This means…
Your team creates designs that proactively pass prototype testing, applying small experiments along the way to avoid costly design iterations to fix problems.
And it also means…
Your Unique Strategic Roadmap for a fulfilling life changing profit source is always front and center. So that you never have to sacrifice quality, lose control or drift off course.
Sound good?
It gets better…
4. Production and distribution is setup to run effortlessly.
No one, and I mean…
No one wants to wake up one Monday morning and see these emails in their inbox
But that’s the exact TRAP many entrepreneurs fall into when following the typical approach to placing a new product in the market..
They think: “More time I spend fixing this, the quicker I learn and get results.”
WRONG. (said with love)
You need maximum results in the shortest amount of time possible, and with the least amount of ongoing effort possible.
Fact is…
People want to buy, distribute and manufacture your product because its simple and makes their lives easier.
That’s why The Profit Navigator Method is designed to keep you off the hamster wheel and provide maximum traction.
Because when you press go on production, you need that process to run effortlessly, so you can focus on scaling up.
Besides, you don’t need to micromanage this process, because when its setup with the fundamentals in place the team is self-motivated.
And…
You will have Plan Bs and Cs in place in case any link in the chain breaks. And effortlessly switch off the tap and turn another on.
Of course!
Sounds obvious. But few people go to these lengths unless they’ve been through this process like we have for 30 years.
In fact:
We have strategies for when your product goes ballistic…
Offshore suppliers will use every excuse in the book to salami slice you on price. We’ve seen them all. But if your product ever becomes life changing to them, brace yourself, because that’s when the chicanery goes off the dial. They will stop at nothing to grab the largest slice for short term gain, at your expense.
So, we keep the production spigot flowing. And whenever there’s a problem, there is little negotiation or disagreement.
Why?
Because we set up your production system very carefully, and negotiate the lowest prices, with a 3 stage QA plan and audited factories for the big box retailers. Everything is set up to maximise the deal for you, while keeping the suppliers happy. But that takes time.
And is why…
We start the supplier evaluation and negotiation process way back in stage 2. Because it can take at least 4-6 months to get the prices you need without sacrificing quality or control.
Remember….
You will be an extra link in the Production Distribution and Retail Chain. And the retailers will set the price. And everyone down the chain is fighting for maximum return.
And…
Is why we place such importance through the process of testing the commercial engine in parallel with the product development. So all the numbers make sense for everyone, and your inbox is filled with happiness.
Testimonials
Calvin Ying
You designed us a beautiful product built in seven variations with only one cleverly designed modular set of tooling. Thanks so much for your help! It was a pleasure working with you!
David Ligertwood
Our product came to life because of Bronte’s attitude to just do it and find a way to overcome obstacles and adversity, with unwavering positivity and optimism.
Joe Younane
“I’ve admired your courage and confidence in building a number of products and businesses over the years I’ve known you.
Your imagination and creativity set you apart, and coupled with a finely honed sense of compromise, you are able to deliver results in the face of conflicting creative and technical constraints”
FAQs
Why are you doing this?
For us, probably like yourself, it’s not just about the money.
This is what we do best, and we love it. And if we can help mentor others to do what we’ve done, even better. Because we need more entrepreneurs creating new businesses and making things.
But it’s also about the money. It has to be both. This isn’t a hobby or charity. You must be serious and willing to make a financial commitment.
Do you work with companies or individuals?
Either. But this works best with entrepreneurial people. There’s a big difference between a corporate and entrepreneurial mindset. We work in a very structured way that will align with your internal company processes. But it still works best when there’s a person who can make internal decisions quickly and think laterally.
So, are you an entrepreneurial person? Let me tell you something. If you’ve spent 20+ years in the education system and corporate world, you may still be unaware of it.
We can very clearly identify the key traits of potential entrepreneurs. These traits are grossly undervalued in the corporate and education system. You may even be considered a bit “off-piste” in their world. And be in pigeonholed in a frustrating job where your talents are underutilized and undervalued.
Well guess what. Innovation often comes from “the fringe”. From those for whom life isn’t quite working out perfectly. Who are intrinsically motivated to go off-piste to maximise their own potential.
What kind of product does your method apply to?
Our specialty is mass produced manufactured products.
From simple products in retail, to complex high tech electronic items. We have broad experience across many markets, from sports, beauty, technology, consumer, B2B. And in many sales and distribution channels, from direct response, to bricks and mortar retail and distribution.
Will this work for me?
If we don’t think so, we’ll tell you right up front. And we’ll err on the side of caution.
Because we don’t want to take on work unless we think that we can add significant value and achieve the kind of life changing impact that turns our crank.
Thats one of the benefits of working with us. No traditional expert consultant would ever turn your work away. We look for potential value.
If we can’t see a path to the kind of transformational life changing result that you need, then it’s not working for us either.
What happens when I hit the button to book a call
You will go to my calendar and select a time for a zoom call.
On that call you will firstly have the chance to tell me about your idea and background so I can get to know you and your idea. Then I’ll ask you a series of questions.
This call can take up to 45 minutes, (or less).
What happens after the call?
I’ll come back to you within two weeks with a step by step outline of how my method would work for you, and a breakdown of costs.
If I don’t think we’re a good fit, I’ll let you know right away, and point you in a different direction.
Worst case, we’ll give you a bit of advice.
What would your role be exactly?
Think of us like the producer and director of your movie.
You have an awesome plot and a rough script. You can do everything yourself on a shoestring or finance a bunch of expensive experts in videography, casting, screenwriting etc.
But you need an individual skilled and experienced in the art of bringing those elements together. Bringing in the right people, defining roles, and keeping the technical and creative tail from wagging the commercial dog. Maximizing the potential value of your idea without diluting the top-level concept, on the smell of an oily rag whenever possible.
And the investors need someone who’s done this before at the highest level. So we don’t sacrifice quality, lose control, veer off course and blow the budget.
Having us on board will help you attract an angel investor. Which means a smaller piece of a much larger pie. And means you get the kind of funding you really need to maximise your chance of success. And detach you from the personal financial risk.
The world is waiting for your invention
Don’t let even one more day pass without taking the next important action step to bringing it to life.
So listen… if you’re SERIOUS and ready to discover how to take your idea all the way to market with speed and excellence, then I invite you to book a discovery call with me personally.
Together we’ll lay out a step-by-step action plan for turning your vision into reality.
Sound good?
Click the link below and book your call with me today. You’ll be glad you did.
I look forward to speaking with you soon.
DISCLAIMER: Any sales figures and results we discuss are our own results and in some cases the sales figures and results of previous or existing clients. Please understand these results are not typical. We’re not implying you’ll duplicate them (or do anything for that matter). The average person gets little to no results. We’re using these references for example purposes only. Your results will vary and depend on many factors including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, please do not book a call or purchase our programs.
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